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You Build It. They Come. Now What? Part 3
In two earlier posts we shared thoughts on the sequence of important steps associated with bringing a web-based product to market. Part 1 described the 7 steps and Part 2 took a closer look at steps 3...
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Entering An Existing Market? Read This First
If you are thinking about entering a market with an improved product/service, how much thought have you given to how you will differentiate and how you will price? Over the Holidays we had the...
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Meet Generation C. Guess what? It’s You!
We recently had a chance to thumb through this impressive piece of research published by Nielsen which is a handy collection of charts and infographics depicting the state of today’s digital culture....
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What The Heck Is A Social Strategy?
We are inspired to blog about topics we encounter every day in our work. As is often the case, the catalyst for a given post can be another blogpost (or posts) that helps to both connect some dots...
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Getting Your Unfair Advantage?
The prolific rate of technological innovation in web/software and hardware in recent years is nothing short of stunning and keeping up with it all is nothing short of debilitating. However, in our...
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Must-Read Social Strategy Stuff
In case you had any doubts about the role of social media in business, when McKinsey starts publishing on social media as an element of corporate strategy, it’s a tell-tail sign that Social has...
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How to Build a Perpetual Motion Marketing and Sales Machine
What if your Marketing & Selling efforts did not require a payroll and worked 24/7/365? That’s the audacious vision with which we are obsessed and that drives the New image from...
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Cyber Briefings ‘Scare The Bejeezus’ Out of You
While this blog typically concentrates on topics of interest to New Market Entrepreneurs that contribute toward helping them win new markets, this post shares a perspective of the sobering reality of...
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Don’t Let The Tactical Tail Wag the Strategic Dog: Social and Mobile are...
We too often hear the words ‘social’ and ‘mobile’ discussed as tactical channels in the context of both marketing outreach and product delivery. We always beg to differ. In fact, three current...
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Sales & Marketing Are Dead (As We Know Them) & What To Do About It
In recent weeks the pages of the Harvard Business Review have been decorated with provocative titles that suggest the end is near for practitioners of the Marketing and Sales profession– in both B2C...
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